If you're counting anything as a sign of your fruitfulness in God's kingdom, you're already a step away from God's priorities. Fruitfulness isn't measured by the size of your audience, income stream, or the number of book sales or website clicks. Once you think it is, you will distort his kingdom to increase your bottom line and probably not even realize it. Wayne begins with a dip in the old mail bag following up on the John Lynch podcasts and then finds himself discussing how the priorities of Father's kingdom differs completely with the priorities of this world. You get to follow one or the other; trying to follow both is an illusion.